POP CULTURE ICON SNOOP DOGG ANNOUNCES PARTNERSHIP

WITH FAMED ENTERTAINER TOMMY THE CLOWN TO CREATE C.L.O.U.T.

AND HELP AT-RISK YOUTH

Series of Monthly Events to Promote Organization’s Mission Entitled

Battle Night

Snoop Dogg announced today his partnership with famed entertainer Tommy the Clown to create an organization called the CLOUT (Changing Lives One Youth at a Time) Foundation. The foundation will aim to provide a creative and social outlet for at-risk youth in order to help avoid the misplaced creative energy which too often results in gang violence, crime and abuse.



The first initiative for CLOUT will be a monthly event called Battle Night. Battle Night, held at the Los Angeles Trade-Technical College’s Grand Theater, will be a venue hosted and emceed by Tommy the Clown, which allows young people to compete and showcase their individual talents before an audience of their peers.  Youth are encouraged to express themselves through drama, dance, song, poetry or comedy.  Aimed at youngsters from middle to high school from the Los Angeles area with a focus on the underserved communities, Battle Night strives to promote a positive and self-affirming lifestyle for kids and develop and showcase their artistic talents.



The partnership has a personal meaning to Snoop.  He says, “As a youth I had one teacher who really pushed me to be the best and gave me an outlet to really feel like I could be somebody – and I became successful partly because of his belief in me.  I want to give that to the kids so they know there is more to life than the street hustle or crime.  I have been friends with Tommy the Clown for years and see what he has done for so many people; this partnership is very important to me.”



Tommy the Clown agrees, “I am honored to partner with Snoop and establish an opportunity for the kids in our community.  When you have clout, you have strong influence.  I believe the clout both Snoop and I have will help influence these kids to make some positive decisions about their future.”